CJ ENM Launches AI-Generated Animation 'Cat Biggie' in New AI Strategy

Korean entertainment powerhouse CJ ENM is embracing artificial intelligence (AI) with the launch of its first fully AI-generated animation series, 'Cat Biggie', at an industry event in Seoul. The company, celebrating its 30th anniversary this year, hosted the 2025 CJ ENM Culture Talk titled “K-Content Meets AI: How AI Technology is Transforming the Future of the K-Content Industry” at its Sangam studio.

CJ ENM's chief strategy officer, Shin Keun-sup, outlined the company's plans to revolutionize content creation through AI. “We are applying AI across the entire content value chain, including planning, production, distribution, and marketing, to expand AI content production across genres and formats,” he said. This strategic move aims to secure next-generation intellectual property (IP).

The event showcased two key AI systems integrated into CJ ENM’s production workflows. The Cinematic AI system is designed for narrative content like drama and film, seamlessly integrating image, video, sound, and voice in a single system. It automatically processes 3D characters and environments for consistent visual output, addressing a major challenge in AI-generated video content.

The AI Script system functions as an AI agent for IP discovery, analyzing consumer demand and market trends to identify promising properties and suggest suitable genres and media formats. Unlike conventional AI models from major tech companies, CJ ENM’s tool demonstrates superior understanding of literary language for deeper content marketability analysis with cross-lingual capabilities.

'Cat Biggie', a non-verbal short-form animation series, premiered at the event. The series follows a cat who unexpectedly becomes a father to a baby chick. It consists of 30 two-minute episodes produced by a team of just six specialists over five months, including content planning and character development. “The key challenge was controlling and expressing the dynamic movements unique to animation,” said Baek Hyun-jung, head of AI business and production. “We used our tool, Cinematic AI, to convert the characters into 3D data and train the production system accordingly, achieving a high level of completeness in the final output.”

The production timeline represents a significant efficiency gain, as typical 5-minute 3D animations require three to four months of production time. 'Cat Biggie' will launch globally on YouTube in July.

Building on the animation debut, CJ ENM plans to expand into AI film and AI drama productions within the year, positioning itself as a global AI studio through team expansion and creator development programs. The company’s AI push comes as the entertainment industry grapples with both the creative possibilities and regulatory challenges of artificial intelligence. Sang-Hyeok Im, partner at SHIN & KIM LLC, emphasized the need for clear industry guidelines, legal frameworks for copyright and data protection, and dedicated government departments to support the field.

CJ ENM’s entertainment division has been a major force in the global expansion of Korean culture, producing acclaimed content including 'Queen of Tears', the globally successful 'I Can See Your Voice' competition series, and Tony Award-winning musicals like 'Kinky Boots'. The company operates three major studios — drama-focused Studio Dragon, U.S.-based Fifth Season, and CJ ENM Studios — along with Korean streaming platform TVING.